For seventeen years I worked on the websites of telecoms companies, the kind with millions of customers and a meeting about every button. My job was to turn more of the people who visited into people who paid.
You learn things, doing that for long enough. What makes someone pick up the phone or book the table. And what makes them sigh, close the tab and give their money to somebody else.
I set up purplekoala to do the same thing closer to home, for businesses where the owner still answers the phone. Small businesses around Bishop's Waltham deserve websites as good as the big brands have. They shouldn't need a big-brand budget to get one, and now they don't.
I also help small businesses get started with AI. I run my own working day with an AI assistant, so I can tell you which parts are useful and which are just noise.
